In 1985 Ultimate Direction invented the entire category of hydration packs. We created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.
30 years later we remain a market leader, having created and popularized the "vest" concept for carrying water. We introduced the very first women's-specific line of hydration packs and have brought the classics of the past into the technical future with award-winning gear such as our Fastpack and Ultra Jacket.
Our products are designed by athletes for athletes, and the Jenny Collection was designed by women for women. Some of the best runners in the world thought long and hard about what works the best, and the result is absolutely great gear.
$5 off RRP, Free Race Number Toggles & Body Glide sample with all Comfort/Utilty Belt orders made before 05/10/18 (or while stocks last) Water, phone,...View full product details
It's time to try a bigger soft bottle. The new Body Bottle Plus is larger - with a capacity of up to 17 oz of...View full product details